Situation
The Bartolotta Restaurants, a renowned restaurant group based in Milwaukee, had twelve different websites - one for each of their restaurants and main company website. Each website was a separate install of a CMS and not kept up to the most current version. This resulted in inconsistencies in branding and difficulties in digital marketing efforts. The lack of a single, easy-to-use content management system made updating the websites a challenge, affecting the overall customer experience and brand recognition. Despite being a strong brand, The Bartolotta Restaurants needed assistance in streamlining their digital marketing efforts and achieving consistency in branding across all restaurant websites.
Impact
The Bartolotta Restaurants' challenge with online branding and digital marketing had a significant impact on their customer engagement and brand visibility. The nine different websites resulted in inconsistencies in branding, affecting brand recognition and guests’ online experience. The lack of a single, easy-to-use content management system made updating the websites a challenge, leading to inaccurate information being presented. The company's digital marketing efforts were impacted, resulting in decreased search visibility and customer engagement. Without improving their digital marketing and online branding, The Bartolotta Restaurants risked losing its market share and customer base.
Resolution
To address The Bartolotta Restaurants' digital marketing and online branding challenges, Trivera proposed a solution using the immersive EVOLVE process helped the team gain a deep understanding of the company's brands and their digital marketing challenges.
The team upgraded the main company site and eight fine dining restaurant websites, two corporate food hall sites, and two fast casual location sites. The team also simplified the Bartolotta URL structure to improve search engine optimization (SEO) and set up custom tracking to help the company better understand its customers' behavior and make data-driven decisions. With Trivera's powerful content management system, various individuals throughout the company and restaurants could easily update the website to maintain consistency in branding.
The solution provided by Trivera allowed The Bartolotta Restaurants to enhance its online presence, improving customer engagement, and brand visibility. The custom tracking setup helped the company make data-driven decisions, leading to better SEO and increased traffic, and increased online reservations to the websites.
Bartolotta Restaurants and Trivera's success in choosing Concrete CMS is a testament to their dedication to providing the best customer experience possible. Their choice has established them as leaders in the restaurant industry, paving the way for others to follow in their footsteps.
ABOUT TRIVERA
Located in the historic Menomonee Falls Mill building in suburban Milwaukee, WI, Trivera Interactive is one of the region’s oldest and most respected Web development, e-commerce and marketing firms. Since 1996, focusing first on website design and development, and branching out into email marketing, search engine optimization and Social Media, Trivera has been helping businesses and organizations all over the world use its unique combination of smart design and creative technology to leverage the web as a powerful brand reinforcing tool.
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