Situation
In the wake of merging with Mutual Savings Bank, North Easton Savings Bank faced the challenge of unifying two distinct digital landscapes. This critical junction was pivotal in not just maintaining but elevating the customer experience and operational efficiency in a competitive banking sector.
Impact
The merger transformed North Easton Savings Bank and Mutual Savings Bank from competitors to partners. They had to quickly unify their website experience to ease concerns from their core customers. Failure to consolidate would cause confusion and difficulties for internal teams and external customers, negatively affecting brand image and customer satisfaction.
Resolution
Drawing inspiration from Mutual Bank's successful partnership with WORX Branding that resulted in a 37% increase in bank revenue to $510 million and an 11% increase in website traffic year-over-year, North Easton Savings Bank opted for Concrete CMS. WORX demonstrated how Concrete CMS’s user-friendly interface and integration capabilities could transform the merged entity's digital presence, mirroring the success seen by Mutual Bank.
To help North Easton Savings Bank make an informed decision, WORX demonstrated the power of Concrete CMS, showcasing its ease of use and building a sandbox page together. This alleviates any concerns and fears about changing platforms and instills confidence in the decision to choose Concrete CMS.
By selecting Concrete CMS over ASP, North Easton Savings Bank delivered a clear, concise, and confident website that unified the two institutions and delivered a high level of professionalism. This decision allowed for a clear and concise delivery of a unified experience, ensuring that customers had a positive experience with the bank's website. The use of Concrete CMS also helped strengthen the relationship between the bank and their marketing agency, promoting future collaboration and success.
Results
The strategic implementation of Concrete CMS led to:
- A unified, streamlined website that embodies the merged brand's values and vision, akin to the success Mutual Bank enjoyed with a record number of checking account openings.
- Enhanced efficiency and productivity, drawing parallels to the improved customer insights Mutual Bank achieved, which were instrumental in tailoring services to customer needs.
- An uplift in brand perception and customer satisfaction, supported by a clear and confident online presence that reflects the professionalism Mutual Bank attained through its rebranding efforts.
Results
About Wrox
WORX brings clarity to 3 things that can flip the script for you – compelling branding, dominant digital experiences, and consistent lead generation.
As a nationally-recognized branding, digital and marketing firm, organizations come to WORX to solve two big issues at once: how to define an ownable business position and how to generate revenue from it. And since managing multiple agencies is often a recipe for lost time and money, organizations partner with WORX for single-source branding, digital, and marketing solutions. Unlike many agencies who tend to focus on visual communications, WORX does the “heavy lifting” – building strategies and content usable not only for marketing but also for sales, operations, employee communications, and community outreach.
This unique perspective – executed by an integrated team of business strategists, creatives and technologists – is leveraged by a diverse set of companies around the corner, and corporations around the globe.
