Milwaukee Mitchell International Airport
Mitchell International Airport is a civil-military airport south of downtown Milwaukee, Wisconsin, United States.
The airport also hosts the General Mitchell Air National Guard Base. Home to the 128th Air Refueling Wing (128 ARW), an Air Mobility Command (AMC)-gained Wisconsin Air National Guard unit. The wing performs both Federal and State missions. Wikipedia
Challenge
In the early days of website design, the only real way to create websites was through the power of the <tables>. 1998, Trivera started the first Mitchell Airport website; back in those days, all they needed was a website for a simple online presence. As digital marketing evolved, Mitchell's needs grew into a need for email marketing, to be the very first airport website in the country to contain real-time flight arrival/departure information, and introduced an online real-time parking lot ability.
Objectives
- Ongoing website maintenance and upgrading starting with Concrete CMS 5.4. to Current Version 8
- Create ADA standards and training for future content entry.
- Building self-service pages to improve customer satisfaction.
- Simplify website management and content updates.
- Integrate with other systems; for parking and real-time data, meet security, and meet hosting performance needs.
- Trivera continued promoting the airport and all its features they implemented through a strategic Social Media initiative.
Results
In 2010 Trivera migrated General Mitchell airport from no CMS to Concrete CMS, an open source Content Management system. They offer online self-service pages to check flight status, reduce call volume and wait times and improve customer satisfaction. The site integrates with APIs and continual updates to live feeds so customers can tell if their flight has been delayed or canceled.
MitchellAirport.com remains ADA-compliant. Trivera created a trained Mitchell team staff to provide content updates quickly. Training included making sure site editors understand WCAG 2.1 standards and know how to enter content in a way that will avoid violations.
Trivera has a great ongoing relationship with Mitchell and they've also created Concrete CMS websites for their other properties Timmerman Airport and the Milwaukee Regional Business Park.
About
Trivera is digital marketing agency relentlessly focused on ROI.
One of Milwaukee's oldest and most respected digital marketing companies, Trivera helps organizations strategically explore all aspects of their branding and marketing activities, overcome competitive challenges, and implement integrated digital marketing solutions.
Trivera has been practicing the art of integrated digital marketing and strategic online branding for 25 years.
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