A new website & digital marketing strategy to drive increased property valuations.
Hunters Estate Agents is one of the UK’s largest independent estate agency chains and consists of a network of independently owned branches.
Hunters agencies are renowned for delivering great digital experiences and wanted a robust website & ongoing digital marketing strategy that enabled their franchise network to operate in unison while providing a world-class digital experience for home buyers and sellers.
Objectives
- For Hunter's franchisees to gain a deeper understanding of their users; both vendors and buyers
- Intuitive property searching for buyers
- Autonomy and cost efficiencies for internal teams
- Increase the quantity of property valuations and viewings
Digital Strategy
Rawnet built the site functionality with three key audiences in mind.
Franchisees
They created a members area for Hunters’ franchisees which allows them to communicate with each other. It includes all documentation to support them in running their business and a live chat system.
The site uses Concrete CMS, which has drastically reduced the amount of admin time spent updating the site and gives franchisees the ability to manage their own branch pages.
Buyers
Improved search functionality makes finding suitable properties more intuitive with results shown in both a list and map-based format.
Sellers
The new website makes the process of selling a property through Hunters is simple, with “book a valuation” call to actions prominent throughout the site, as well as integrations with third-party applications enabling immediate valuations.
National marketing campaign
Hunters use Rawnet strategic, creative, and technical team on an ongoing basis to make proactive changes and cement their position as market leaders.
Their growth marketing team implemented a national campaign to drive traffic for different branches around the UK, with the goal of increasing property valuations.
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About Rawnet
Their investigative process alongside their creativity and technical expertise make them a valuable partner, not just another digital supplier. They are solely dedicated to creating long term positive impact for their clients.
Their approach to partnerships
They pride themselves on their approach, calling it The 5 Ds. A fast-paced, yet detailed immersion into their client's business allows their team to understand objectives and customer requirements.
Equipped with this knowledge they're able to provide quality, scalable solutions to help meet objectives and ensure our clients are fit for the future.
Creating a long-term, positive impact
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They don’t do campaigns. They don’t simply ‘redesign’ a website with a new set of features.
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Everything they do moves their client one step closer to being an industry leader.
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They only take on projects that can create a positive, measurable, everlasting change.
Contact Rawnet
Website: www.rawnet.com
