Ever make a tiny change to a website and suddenly everything just clicks? That’s the magic we’re highlighting in this partner-powered roundup: small website tweaks with big impact.
Tiny Tweak. Big Win. Smart Website Improvements from Concrete CMS Partners
We asked our partners, “What’s one small, often-overlooked website improvement that can make a big difference for usability, performance, or conversions?” Their answers prove that even the simplest adjustments can unlock serious value—for clients and end users alike.
Let’s dive into some smart wins.
Contact, Right When They Need It
Floating contact buttons have proven to be surprisingly effective in our projects. By providing a constantly visible way to get in touch, we significantly increased conversion rates—especially for mobile users. Sometimes, a small but strategically placed button can make a big difference in boosting inquiries and engagement.
Fabian Bitter - CEO
Bitter Digital Solutions
Fabian has developed numerous Concrete CMS add-ons and themes, helping teams extend functionality and create more powerful, polished websites.
AI with a Concrete Advantage
We trained our AI Assistant to deeply understand Concrete CMS—its interface and architecture, user experience patterns, and development quirks. It now helps us troubleshoot layout issues, suggest better data-driven architectures, and even build entire Concrete themes—faster, smarter, and with more confidence. Tasks that used to take hours can now be done in minutes with AI guidance.
Webster - AI Assistant
Trivera
Webster is more than just a tool—it’s Trivera’s in-house AI partner, built to enhance web development workflows with real intelligence. You can even follow Webster’s journey and insights on Trivera’s AI Deep Dive podcast, where human expertise meets AI innovation.
Call to Action—Literally
Add a mobile topheader with direct links to call or email (or a form). Making it easy for mobile users to connect increases responsiveness and builds trust—right from the first visit.
Cor Riezouw - Webmaker
De Webmakers
Happy 25 years to De Webmakers—cheers to a quarter century of smart, user-friendly design!
Every Kilobyte Counts
Page speed is one of the most important aspects of any web page. The fastest win? Compress your images before uploading, and use SVGs where possible. Even basic compression can cut image sizes by 50% or more. Combine that with tools like Google PageSpeed Insights or Catchpoint to measure your results, and you’re on your way to a faster, more effective site.
Josh Bender - Web Developer
c5extras
Josh brought his performance-first mindset to the Travel & Lifestyle Blog, where beautiful photography meets smart optimization.
Start with Structure
A clear UX starts with a solid sitemap. It’s the backbone that ensures your website can scale and evolve with the business—fewer headaches and surprises down the road. The client-team was shocked at how much smoother their site’s growth became once the sitemap was in place. The UX strategy gave their leadership a clear picture of where a new business line fit into the site and how to promote it.
Marc Stress, Managing Partner – Brand Strategy
76 West
At 76 West, Marc and his team bring brand strategy to life through digital experiences that are not only functional, but beautifully designed and built to grow.
Search Smarter, Not Harder
When we looked at the U.S. Army MWR sites, we saw that users were essentially asking questions and walking away without answers. By rethinking how search worked—prioritizing relevant content, using AI to untangle acronyms, and giving admins real control—we turned a frustrating dead-end into a helpful, high-engagement tool. Bounce rates dropped, engagement soared, and it all came down to smarter search.
Jess - Marketing
PortlandLabs
You can see the full transformation in the Army MWR search improvement case study, where thoughtful search design helped connect service members and families to the info they need—faster and more effectively.
Final Thoughts
So, what’s your favorite small-but-mighty website tweak? Whether it’s better labels on buttons or better structure behind the scenes, these subtle shifts can create lasting ripple effects.
And hey, if you’re a client reading this—don’t underestimate the power of the little things. Your next “big win” might just be a click, layout, or button away.
Want help implementing one of these smart tweaks?
Reach out to one of our featured partners.