Your customers are already talking about your brand, wouldn’t you like to hear what they’re saying? The Internet creates a unique opportunity to let your customers do your marketing for you. Where else can one customer endorse a product directly to another? Where else can a business like Amazon ask customers to put free work into reviewing materials, and then actually base a business on the final content? The Internet may not fundamentally change the way you work, but it very well may fundamentally change the role your customer plays in your business.

Concrete Communities gives you a low risk way of capitalizing on this new age of participation. Using our existing Content Management System, we’re able to quickly conceive and build out functionality specific to your brand’s potential discussion points. Concrete Communities isn’t simply adding a discussion board to your website, it’s creating a new property where your customers can play. Maybe that means a contest where your customers can vote and comment on one another’s submissions. Or perhaps it’s a social network where customers can create product registries and reviews of your products. What if your loyal customers could be part of an ongoing virtual focus group that helps you define your next product? All this and so much more is made possible by creating engaging customized communities online. (learn more about what Concrete can do)

Think of Concrete Communities as a way to get the online community your brand needs, with the same billing structure you’d use for pay-per-click advertising. We’re taking the financial risk out of the equation for your business.

Instead of having to invest thousands in developing a custom solution from scratch, let us use our existing toolset to create the ideal branded experience for your customers. Skip the infrastructure costs of making the application work, and simply pay for the final application’s real world use. Our customization services and design partners can provide as much or as little support as your marketing and IT team need. We’ll host the application on our secure servers, and instead of a license fee for the tools, we’ll charge you a flat monthly rate for every active member on your site. You’ve got all the flexibility of a custom campaign, with none of the overhead costs at all!