Oregon Health & Science University (OHSU) needed a dedicated mini-site where breast cancer patients could learn about the personalized care and expertise they could expect when choosing OHSU’s facility. At MyNameIsMartha.com, patients can meet Martha, the nurse in charge of OHSU’s breast cancer program. The mini-site serves to humanize and sympathize with what a breast cancer patient is experiencing at the outset of their treatment.

Armed with Leopold Ketel’s design direction, Concrete constructed the Flash mini-site with content in mind. The site features a media player with audio clips of patients’ breast cancer experiences and a slideshow tour of the process a patient can expect when they are admitted into OHSU’s breast cancer treatment program.

”As an Adobe Partner, it’s always our pleasure work with Flash,” says Franz Maruna, CEO of Concrete Websites. “While we’re typically building complex applications and widgets, we love partnering with Leopold Ketel to build these marketing focused solutions.”

About OHSU

Oregon Health & Science University (OHSU) is the state's only comprehensive public academic health center. Its fundamental purpose is to improve the health and well being of people in Oregon and beyond. As part of its multifaceted public mission, OHSU strives for excellence in education, research and scholarship, clinical practice and community service. Through its dynamic interdisciplinary environment, OHSU stimulates the spirit of inquiry, initiative, and cooperation among students, faculty and staff.

About LK+P

Leopold Ketel and Partners is a full-service advertising and design firm based in Portland, Oregon.

About Concrete Websites

Concrete Websites is a full service interactive media shop in Portland Oregon. For over three years, Concrete has built online applications for organizations including Microsoft, Logitech, the Ad Council, and Kettle Foods.